Aim and Scope

ZJJB aims to advance the understanding of business practices, theories, and applied research in various sectors of the business world. We are committed to publishing high-quality, peer-reviewed articles that provide valuable insights into the dynamic nature of modern business.
  • Business Innovation and Technology: Articles that discuss the integration of new technologies in business operations and strategies. This includes innovations in digital marketing, e-commerce, and the use of emerging technologies such as AI and blockchain in business processes.
  • Entrepreneurship and Startups: Studies focusing on entrepreneurial ventures, startup dynamics, funding strategies, and the entrepreneurial ecosystem.
  • Corporate Governance and Ethics: Research on corporate governance structures, ethical business practices, corporate responsibility, and sustainability in business operations.
  • Global Business and Economics: Analyses of global trade patterns, economic policy impacts on business, and studies related to international markets and business strategies.
  • Human Resources Management: Insights into strategic human resource management, employee engagement, talent acquisition, and organizational behavior.
  • Financial Management and Accounting: Manuscripts that delve into financial analytics, accounting standards, corporate finance, and financial risk management.
  • Marketing and Consumer Behavior: Research on consumer behavior, marketing strategies, brand management, and digital consumer engagements.
  • Operational and Supply Chain Management: Studies on supply chain logistics, quality control, production planning, and efficiency optimization.