Background
Al-Zaytoonah University Journal of Business (ZJJB)
is a leading academic platform aimed at advancing the understanding of business practices, theories, and applied research across various sectors of the business world. The journal seeks to publish high-quality, peer-reviewed articles that provide valuable insights into the dynamic changes in the modern business landscape. The journal focuses on research that highlights the challenges and opportunities faced by businesses in diverse environments, with an emphasis on innovation in business strategies and the adoption of emerging technologies such as artificial intelligence and blockchain. is a leading academic platform aimed at advancing the understanding of business practices, theories, and applied research across various sectors of the business world. The journal seeks to publish high-quality, peer-reviewed articles that provide valuable insights into the dynamic changes in the modern business landscape. The journal focuses on research that highlights the challenges and opportunities faced by businesses in diverse environments, with an emphasis on innovation in business strategies and the adoption of emerging technologies such as artificial intelligence and blockchain.
Scope & Objectives
ZJJB aims to advance the understanding of business practices, theories, and applied research in various sectors of the business world. We are committed to publishing high-quality, peer-reviewed articles that provide valuable insights into the dynamic nature of modern business.
- Business Innovation and Technology: Articles that discuss the integration of new technologies in business operations and strategies. This includes innovations in digital marketing, e-commerce, and the use of emerging technologies such as AI and blockchain in business processes.
- Entrepreneurship and Startups: Studies focusing on entrepreneurial ventures, startup dynamics, funding strategies, and the entrepreneurial ecosystem.
- Corporate Governance and Ethics: Research on corporate governance structures, ethical business practices, corporate responsibility, and sustainability in business operations.
- Global Business and Economics: Analyses of global trade patterns, economic policy impacts on business, and studies related to international markets and business strategies.
- Human Resources Management: Insights into strategic human resource management, employee engagement, talent acquisition, and organizational behavior.
- Financial Management and Accounting: Manuscripts that delve into financial analytics, accounting standards, corporate finance, and financial risk management.
- Marketing and Consumer Behavior: Research on consumer behavior, marketing strategies, brand management, and digital consumer engagements.
- Operational and Supply Chain Management: Studies on supply chain logistics, quality control, production planning, and efficiency optimization.
